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How do you increase your visibility by focussing on 'high pay off' activities to build your profile and profits?

Speaking in public is the fastest way to attract, win and even retain more profitable clients.

It is a 'one to many' activity that delivers an enormous return on investment for your time and effort.

It also builds your expert power and recognised authority status.

When combined with a good media relations plan it is one of the most powerful and cost effective marketing strategies around.

Here's a personal case study of how to turn a five minute speech into $200,000 worth of media coverage.

"Malaysia - Opening doors to Australian Business" was the theme for a business breakfast held on March 10th 2006.
Malaysia is Australia's ninth largest trading partner, with two-way trade between our two countries currently standing at almost $10 billion.

As a Perth-based international business speaker working in Malaysia, I joined James Wise, Australian High Commissioner to Malaysia (left hand side) and Peter Kane, Australian Senior Trade Commissioner to Malaysia and Brunei (right hand side) on the platform at a breakfast function "Meet The Ambassadors" to share firsthand insights on how to tap into the second strongest economy in South East Asia.

The marketing copy for the event was impressive.

"James Wise is a senior career officer with the Department of Foreign Affairs and Trade and has been Australia's High Commissioner to Malaysia since 2003.

Peter Kane has served as Austrade's Senior Trade Commissioner in Kuala Lumpur since 2005.

Peter has a wealth of experience gained from assisting Australian exporters in diverse markets across the world for nearly 20 years."

More than 250 people turned up to the breakfast. Including a columnist for Malaysia's most influential media vehicle, the The Star newspaper.

So why did the columnist choose to write a full page article about my five minute speech and not the two other more eminently qualified and experienced speakers?

Well, I believe there were five essential ingredients that made it irresistible to the media and journalist.

Here are the insider's secrets so you can achieve the same amazing success with your next speech.

1. Emotional Connection.

As US speaking coach Doug Stevenson says when he talks about strategic storytelling - making content come alive, "emotion is the fast lane to the brain" and you must feel genuine emotion to connect with your audience.

2. Tell A Story.

Relevant stories are a powerful tool to illustrate key points.

My most relevant personal story to my Malaysian message was my 'walking barefoot on hot coals experience' at an Anthony Robbins Unleash The Power Within seminar I attended in Kuala Lumpur with 4,000 other delegates.

Even the world's most powerful communicators use personal stories. Take for example British Prime Minister, Tony Blair.

He was in Australia for the recent Commonwealth games and gave a speech to federal parliament on March 27th.

His speech was covered in the Australian media and here's part of that speech and in particular a personal story.

"Australia may not be in my blood, but it surely is in my spirit. My earliest memories are Australian. From the age of two, till five I lived in Adelaide ... At uni I was reintroduced to religion by an

Australian Peter Thompson, and introduced to politics by another, Geoff Gallop, both dear friends to this day. I've been back many times. I love the people, love the place, always have and always will. Australia is just a very special place to be."

3. See, Hear and Touch.

Use descriptive words to create visual, auditory and tactile anchor points for your audience.

Paint the picture and create the movie in their minds.

4. Make It Personal.

Share something personal from a place of vulnerability and you create instant rapport with your audience.

5. Have A Strong Call To Action.

Make sure your audience take action after listening to your speech.

If you go to my blog an unedited version of my "Meet The Ambassadors" presentation is available now for you to listen to.

And, here is the story Personal touch to success, Insight Down Under: By JEFFREY FRANCIS that appeared in the Star newspaper.

And how did I come to value this story at $200,000. Well to take out a full-page advertisement in the Star newspaper would cost $50,000. But editorial coverage is four times more credible than an advertisement and you need to multiply the advertising cost by a factor of four.

Now this method is not recommended by industry bodies such as the Public Relations Institute of Australia. But it does provide a useful framework.

And of course, the story is available for the world to see on the Internet.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com

Did you know that you can easily use themes from other documents, including documents with customized themes and documents from different 2007 Microsoft Office system programs?

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Question: How do you know if an engineer is an extrovert?

Answer: He looks at your shoes when he talks to you! I am allowed to say that, coming from a family of engineers, but its exactly to the point of this months column on the art of successful presentation design and delivery. At the heart of all successful presentations is a presenter who maintains proper eye-contact with members of the audience at all times.

Microsoft estimates that with over 300 million copies of PowerPoint installed world-wide, something like 3 million presentations are given every day. What they dont say is that roughly 2.9 million of those are completely ineffective in achieving true knowledge transfer, what presentations are supposed to be about in the first place.

Knowledge transfer occurs, for the most part, when you are able to keep every member of the audience on the same page throughout the entire presentation. Unlike a written report, where the intended audience has the luxury of acquiring the embedded knowledge at his or her own pace, a presentation is actually an event where knowledge transfer is a rather ethereal event; information appears on the screen and is discussed for a fleeting moment in time, and then disappears.

To understand the relationship between an on-screen presentation and a written report (or worse the presentation printed as a hand-out), think billboard versus magazine ad.

Look me in the eye

To keep the audience together, you first must start with a presentation that allows you to stay engaged with the audience, as opposed to either the screen or your notes. When you lose engagement in business presentations today, you invite audience members to wander, and thats when the Blackberries blossom.

A key element to successful engagement involves learning proper eye contact, which requires you to hold contact with individuals for anywhere between 3-7 seconds, or until you have completed one thought. At which point, you pause and move to another person and do the same. Most presenters look at one person no more than to 1 second at a time, if that, and then only when theyre not looking up at the ceiling or down at the floor. Or, with extroverted engineers, your shoes.

Modern presentation theory teaches a conversational approach to presenting, because thats the way to maximize both comfort and trust between you and the audience. By practicing some fairly simple eye contact techniques, you can deliver to a group of 500 without ever feeling more anxiety than you would when discussing your job to friends around a lunch table. Most people find that hard to believe until theyve received some training, but when you get it down, its rather powerful stuff!

People like to talk about themselves, about what they do, and about what they know. Your presentations should be like that. Use the screen to keep yourself in a pre-set direction, use it to list all the points you want to be sure to make, but deliver the presentation itself from the heart. People care somewhat about content, but what moves them to interest is hearing how you feel about it. To get across emotion, you want to be conversational.

Reading is NOT fundamental

Your job as presentation designer, therefore, is to create visuals that further this process rather than hamper it. Your slides need to contain only as much information as is necessary to start the conversation, and allow you to continue it while engaging individuals in the audience with your eyes. You are not there to read slides - the audience could do that quite easily for themselves, thank you. If youre reading from the screen, youre not engaging the audience. If your eyes are anywhere but in contact with a listener, the audience is actually dis-engaged.

The other problem with trying to deliver a presentation that contains lengthy streams of prose is that the people who came to hear you speak can read words about 40% faster than you can speak them - 250 words per minute for them vs. 150 wpm for you. It is the equivalent of having a minivan that waits until the last minute to pull out into the road in front of you, and then proceeds to drive 40% slower than the speed limit you were pleasantly exceeding.

When there is too much information on the screen, especially in the form of sentences, not only does the reading process rob the audience of their precious time, it also leads to breaking the essential bond between you and the audience that occurs only with constant eye contact. When you project up TMI, you are forced, by design, to turn your back to the audience as you read from the screen.

As practitioners of the conversational approach know, nothing works more to bind you with the audience than the proper use of eye contact, summed up with this rule:

If eyes arent locked then your jaw must be.

With a visual so complex that it forces you to read from the screen, this all-important component to proper presenting is lost, attention erodes, and the only contact your audience seeks is with people at the other end of their wireless devices.

Absorb, Align, and Address:

The solution, then, is to restrict the volume of information at each exposure to that which can be absorbed by both you and the audience in just a few seconds - 10 at the most. The proper procedure for achieving transfer of information from the screen to the audience involves a process we call Absorb, Align, and Address, but that is a the subject of an article all its own.

J. Douglas Jefferys brings twenty-five years of corporate training experience to his role as a principal of PublicSpeakingSkills.com Mr. Jefferys has personally trained over 15,000 business presenters in his firm's unique presentation design and delivery skills; He is the author of And Your Point Is?, a primer on proper presentation design, as well as two full-length videos on designing and delivering presentations that are at once compelling and yet easy on both audience and presenter.

PowerPoint 2007 contains several built-in themes, which include theme colors, theme fonts, and theme effects. Whether you use an existing built-in theme, create a new theme, or modify an existing built-in theme, follow this procedure to apply a theme to your presentation.

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